10. Data protection provisions
about the application and use of Google Analytics (with
anonymization function)
On this website, the controller
has integrated the component of Google Analytics (with the
anonymizer function). Google Analytics is a web analytics
service. Web analytics is the collection, gathering, and
analysis of data about the behavior of visitors to websites. A
web analysis service collects, inter alia, data about the
website from which a person has come (the so-called referrer),
which sub-pages were visited, or how often and for what
duration a sub-page was viewed. Web analytics are mainly used
for the optimization of a website and in order to carry out a
cost-benefit analysis of Internet advertising.
The operator of the Google
Analytics component is Google Inc., 1600 Amphitheatre Pkwy,
Mountain View, CA 94043-1351, United States.
For the web analytics through
Google Analytics the controller uses the application "_gat.
_anonymizeIp". By means of this application the IP address of
the Internet connection of the data subject is abridged by
Google and anonymised when accessing our websites from a Member
State of the European Union or another Contracting State to the
Agreement on the European Economic Area.
The purpose of the Google
Analytics component is to analyze the traffic on our website.
Google uses the collected data and information, inter alia, to
evaluate the use of our website and to provide online reports,
which show the activities on our websites, and to provide other
services concerning the use of our Internet site for us.
Google Analytics places a cookie
on the information technology system of the data subject. The
definition of cookies is explained above. With the setting of
the cookie, Google is enabled to analyze the use of our
website. With each call-up to one of the individual pages of
this Internet site, which is operated by the controller and
into which a Google Analytics component was integrated, the
Internet browser on the information technology system of the
data subject will automatically submit data through the Google
Analytics component for the purpose of online advertising and
the settlement of commissions to Google. During the course of
this technical procedure, the enterprise Google gains knowledge
of personal information, such as the IP address of the data
subject, which serves Google, inter alia, to understand the
origin of visitors and clicks, and subsequently create
commission settlements.
The cookie is used to store
personal information, such as the access time, the location
from which the access was made, and the frequency of visits of
our website by the data subject. With each visit to our
Internet site, such personal data, including the IP address of
the Internet access used by the data subject, will be
transmitted to Google in the United States of America. These
personal data are stored by Google in the United States of
America. Google may pass these personal data collected through
the technical procedure to third parties.
The data subject may, as stated
above, prevent the setting of cookies through our website at
any time by means of a corresponding adjustment of the web
browser used and thus permanently deny the setting of cookies.
Such an adjustment to the Internet browser used would also
prevent Google Analytics from setting a cookie on the
information technology system of the data subject. In addition,
cookies already in use by Google Analytics may be deleted at
any time via a web browser or other software programs.
In addition, the data subject has
the possibility of objecting to a collection of data that are
generated by Google Analytics, which is related to the use of
this website, as well as the processing of this data by Google
and the chance to preclude any such. For this purpose, the data
subject must download a browser add-on under the link
https://tools.google.com/dlpage/gaoptout and install it. This
browser add-on tells Google Analytics through a JavaScript,
that any data and information about the visits of Internet
pages may not be transmitted to Google Analytics. The
installation of the browser add-ons is considered an objection
by Google. If the information technology system of the data
subject is later deleted, formatted, or newly installed, then
the data subject must reinstall the browser add-ons to disable
Google Analytics. If the browser add-on was uninstalled by the
data subject or any other person who is attributable to their
sphere of competence, or is disabled, it is possible to execute
the reinstallation or reactivation of the browser
add-ons.
Further information and the
applicable data protection provisions of Google may be
retrieved under
https://www.google.com/intl/en/policies/privacy/ and under
http://www.google.com/analytics/terms/us.html. Google Analytics
is further explained under the following Link
https://www.google.com/analytics/.